Graphic Facilitation

4 Reasons Why Your Brain Loves Visual Communication & Graphic Facilitation

4 Reasons Why Your Brain Loves Visual Communication & Graphic Facilitation

By on Sep 8, 2016 in Graphic Facilitation | 0 comments

Visual communication is incredibly important and powerful. The eyes are constantly stimulated andwe respond quickly, understanding stories and personalities with just a single glance. If you know how to attract someone’s eye, chances are you will be able to hold their attention, too. Yes, from a young age we are told and instructed, “Don’t judge a book by it’s cover”. But the truth is… We can’t help it! Don’t hate me, mum! You see… It’s hardwired in us to make decisions and judgments just from a single glance. It’s the evolutionary.Survival of the fittest, out on the grasslands. It’s only natural for vision to be so dominant and have so much weight on our ideas. After all half of the brain is more or less involved in visual processing. What is visual communication? For those of you needing a more concrete explanation of this concept… Visual communication is the expression of ideas in two dimensional form. Photography, drawings, art, graphic facilitation and images are all forms of visual communication. 1.It’s Easier to Get Your Point Across It is easier to recall complicated concepts if they are visually represented, especially if the image is bizarre. A lot of information can be stored within a single image. The visual symbol acts like a memory trigger or a cue. Logos and branding work on this principle, doubly powerful for being able to evoke emotions, too. Images are shortcuts and reminders for bigger ideas. It takes a lot of effort to describe an idea, pointing to it’s a lot easier. Representing ideas visually takes less energy from your audience. You can save precious cognitive resources, if you begin relying on images rather than words. A popular sub-genre, so to speak, of visual communication is graphic facilitation. Businesses employ the benefits of visual communication by applying it to goal formation and visualisation. The groups’ objectives and goals are outlined visually and can be referred to at any point. 2. Visual Communication is a Time Saver Many concepts can be jammed within a single visual representation. Just with a glance, you understand the big idea. Time is limited and this is an incredible resource.We simply don’t have the luxury of sitting down, reading, and searching...

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Valuing your company values – are you for real?

Valuing your company values – are you for real?

By on Feb 18, 2014 in Creative, Graphic Facilitation | 0 comments

Corporate values. Every organisation has them and rightly so. It’s what your company thinks is important, how they want everyone to behave and act. It’s like a behaviour compass. The company knows that they want to act and behave in a certain way because they value those behaviours and attributes. Seems simple right? So a couple  of questions to you. If you are in a leadership or comms. position, how well have you communicated your values to your team, your staff, your company? Have you given the impression that you really value your values? That they are important? That your company is really passionate about them? If you are employee (anywhere in the company) how well do you know what your values are? Where are they? Do they excite you? Do you refer to them when Well Picture this: Live DJ’ grafitti artists, live drawing, colour, great food, harbour side location. Sounds like a great party right? In many ways yes but this was part of a recent values launch  that I was lucky enough to be involved in with Eight Steps West. And it was an absolute blast. There was a sense of excitement in the air. This wasn’t dry, it wasn’t boring, it wasn’t driven by PowerPoint and bad lighting. Short, punchy and passionate presentations (that I was capturing live and being beamed onto a screen). The music being mixed was themed to the values. Graffiti artists were creating live, value themed artworks that would hang in the office.  There was a buzz in the air that you would find at the best party you have been to. Everyone’s senses were on fire. This was an event. And what did everyone leave knowing? We value you – our staff. You are important. The values we have are huge for us. We value them. Incredibly so We want you to embrace our cultural shift and the energy we have created today moving forward. Everyone left with a huge smile on their face. There was a shared sense of purpose. People were alive. The values were alive. I have been involved in so many values launches but this was amazing. My big learns were that if you really value...

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Visual Communication & Graphic Facilitation: VisualFunk

Visual Communication & Graphic Facilitation: VisualFunk

By on Aug 23, 2013 in Graphic Facilitation | 0 comments

We recently had a stand at an Expo on ideas for conferences and events. We decided to do what we tell our clients to do and do something a little different to communicate their key messages. So we decided to turn our artistic pen on ourselves. It was a lot of fun and got absolutely fantastic feedback from our visitors. What I learn time and time again when we draw is that visuals communicate your key messages much better than words ever can. Its part of creating a powerful narrative that engages people and their senses. Most importantly, we remember pictures a lot better than we do words. So, what are the great ways you are going to use to engage your audience,  your customers or your team to tell your story? Will it be interesting? Will it be memorable? Will it be engaging? Whatever way it is, find what works, be open to new ideas, delight your audience and continue to shine....

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