A 7 Step Plan for Making Your Next Conference Great 

A 7 Step Plan for Making Your Next Conference Great 

By on Mar 23, 2017 in Creative | 0 comments

Planning a conference isn’t an easy business, but it must be done and there are plenty of great creative conference ideas out there. However, the best approach in identifying a conference theme is to identify a problem within your industry and then have your conference revolve around it. Conferences provide a great opportunity for networking, sharing knowledge, and creating new experiences. But, if you are the mastermind behind the conference, then you’re dealing with quite the challenging task! Basically, your entire life will be put on hold while you are organising and preparing for this event. Often times, too much pressure is placed upon the organiser. Perhaps the most stressful of all tasks is ensuring and being responsible for your conference’s success and memorability. If you create a conference that runs smoothly and is full of innovation and opportunities for attendee and employee engagement, chances are you will be successful and your efforts will be doubly rewarded. So, if you want to go about this herculean task, you must be wondering how to make all the hustling good and worthwhile! A successful conference will outweigh all of the effort, hours, and emotional investment you poured in preparing for the big day. If you create a plan of attack in advance, then your conference is bound to run smoothly and you will reap the many benefits of being the host. Divide this monstrous undertaking by taking one small step at a time and approach each task with meticulous attention to detail. Consider the conference to have three stages: the pre-conference stage, the conference itself, and the post-conference stage. 1. Dive into the Logistics There are a lot of wise sayings and quotes that reveal the importance of starting on a strong note. Success is determined by how you set about doing something at the beginning. If you start on a strong note, you will end on a strong note. Keep that in mind. Before committing and announcing your plans of hosting a conference, consider what it entails. Do a little research to understand the magnitude and logistics of what you are about to manage. Think about every nook and cranny, every aspect and dimension of your event. Spend a lot...

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5 Easy Ways to Improve Creativity in the Workplace

5 Easy Ways to Improve Creativity in the Workplace

By on Feb 26, 2017 in Creative | 0 comments

  In order for an idea to be considered as creative, it must be unique and applicable to the solution at hand. If you want to increase your workplace creativity, you need to do more than just talk about it.   Creative thinking is incredibly useful in everyday life and business situations. It shines a new way of doing things.   Some organisations have the facade of being creative. They throw away the dress-code book and haul in a brightly coloured ping pong table, all with the hopes of instilling creativity. Creativity goes much deeper than surface appearances.   If you want to instil creativity within your workplace, you must embed it within the depths of your organisational philosophy and structure.   1. Allow Time Off for Incubation Creativity arrives on its own accord. Sometimes doing absolutely nothing but think is the biggest magnet for reeling in innovation.   Yet, it is tremendously challenging to be idle judiciously, especially in a work setting where productivity and money are stakeholders.   In fact, doing ‘nothing’ is referred to as ‘incubation’ by psychologists who study the creative process. Incubation comes after you have done your research. You let the ideas simmer in your subconscious and you turn your attention elsewhere, away from the problem and work.   2. Understand the Deeper Mechanics at Play Randomness is an occasional factor, but mostly, creativity is about finding associations and striking a balance between them. There is a fine line between innovation and outlandishness.   Much of success depends upon balancing the need for innovation while remaining realistic. Interestingly enough, multiple brain regions work in parallel to accomplish this phenomenon.   A recent study noted that the strength of originality correlates with the cooperation between these brain regions. The greater connection between the associative and conservative regions, the more original the idea.   Conservative thinking, such as the understanding of social ties and rules, has a purpose in fostering creativity. Having a touch of conservative thinking shows awareness of how systems work and is important in adding relevance to your solution.   3. Have the Right Mentality Businesses and leaders that value creativity have a particular way of looking at things. People who value...

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4 Reasons Why Your Brain Loves Visual Communication & Graphic Facilitation

4 Reasons Why Your Brain Loves Visual Communication & Graphic Facilitation

By on Sep 8, 2016 in Graphic Facilitation | 0 comments

Visual communication is incredibly important and powerful. The eyes are constantly stimulated andwe respond quickly, understanding stories and personalities with just a single glance. If you know how to attract someone’s eye, chances are you will be able to hold their attention, too. Yes, from a young age we are told and instructed, “Don’t judge a book by it’s cover”. But the truth is… We can’t help it! Don’t hate me, mum! You see… It’s hardwired in us to make decisions and judgments just from a single glance. It’s the evolutionary.Survival of the fittest, out on the grasslands. It’s only natural for vision to be so dominant and have so much weight on our ideas. After all half of the brain is more or less involved in visual processing. What is visual communication? For those of you needing a more concrete explanation of this concept… Visual communication is the expression of ideas in two dimensional form. Photography, drawings, art, graphic facilitation and images are all forms of visual communication. 1.It’s Easier to Get Your Point Across It is easier to recall complicated concepts if they are visually represented, especially if the image is bizarre. A lot of information can be stored within a single image. The visual symbol acts like a memory trigger or a cue. Logos and branding work on this principle, doubly powerful for being able to evoke emotions, too. Images are shortcuts and reminders for bigger ideas. It takes a lot of effort to describe an idea, pointing to it’s a lot easier. Representing ideas visually takes less energy from your audience. You can save precious cognitive resources, if you begin relying on images rather than words. A popular sub-genre, so to speak, of visual communication is graphic facilitation. Businesses employ the benefits of visual communication by applying it to goal formation and visualisation. The groups’ objectives and goals are outlined visually and can be referred to at any point. 2. Visual Communication is a Time Saver Many concepts can be jammed within a single visual representation. Just with a glance, you understand the big idea. Time is limited and this is an incredible resource.We simply don’t have the luxury of sitting down, reading, and searching...

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